So we have a release date for the 2012 ESP Limited Edition of the 2nd of September. So the product has been packed out and is ready for dispatch. But what about the things that we still don’t know?
- · What is the insert ratio for the double signature card?
- · What is the production run of the signatures?
- · There are 3 case cards. What are they?
ESP’s inability to communicate this basic information with its sellers and end consumers (the collectors) is both baffling and disappointing. There has been next to no marketing, no website or social media strategy in place for their first major release. Perhaps ESP should take a trip through the office to their ESP Creative division to help them through these issues.
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